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Flower Rice Story

· Selected as Michelin Bib Gourmand for 6 consecutive years (2018-2023) · Selected as Michelin Green Star for 3 consecutive years (2021-2023)

Flower Rice Story is NENIA's brainchild. We established this eco-friendly Korean restaurant in 2015 and expanded with “A Flower Blossom on the Rice” and “Bukchon Market,” our eco-friendly food product market, in August 2020. In Seoul’s Insadong neighborhood, we opened “A Flower Blossom on the Rice,” “Flower Rice Market Bukchon,” and the eco-friendly lunchbox store “Wrapped Flower Rice.” In November 2022, we merged “Flower Rice Market” and “Wrapped Flower Rice” to launch the eco-friendly grocery store “A Flower Blossom on the Rice Bukchon.”

Crafting beautiful, healthful meals inspired by the colors of nature : Eco-friendly Korean Restaurant at Insadong

Savor our fresh, delicious, and nutritious meals made from organic rice, premium Korean beef, antibiotic-free pork, traditional soy sauce and soybean paste, farm-fresh vegetables, antibiotic-free eggs, and non-GMO oil. For the non-traditional palate, we offer vegan courses crafted with creativity and care.

Dine with us to experience eco-friendly eating, for a sustainable earth and a healthier you : Eco-friendly Grocerant at Bukchon

  • Restaurant

    Feast on our bibimbap varieties, vegetarian yukgaejang (hot spicy meat stew), and temple-style burdock japchae (stir-fried glass noodles and vegetables), all packed into a wholesome lunchbox
    Korean Restaurant: 3-6, Insadong 16-gil, Jongno-gu, Seoul, Republic of Korea

  • Grocery Store

    NENIA's grocery store boasts a wide range of products from processed foods crafted following our safe food manufacturing principles, to traditional liquors and craft beers, artisan brews, pesticide-free and organic vegetables and fruits, antibiotic-free pork and Korean beef from all over the country. Shop at our eco-friendly specialty market that supports a sustainable earth.
    Eco-friendly Grocerant at Bukchon: 1F, 39, Bukchon-ro, Jongno-gu, Seoul, Republic of Korea

Flower Rice Story Co., Ltd.

Learn more about Flower Rice Story.

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